Supporting the mobile industry as we transition to a more privacy-centric advertising environment.

No IDFA No Problem is an initiative led by the Post-IDFA Alliance, a group of mobile adtech companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple’s recent update to IDFA policies. The alliance, which includes Chartboost, Fyber, InMobi, Liftoff, Singular, and Vungle, represents a broad spectrum of companies instrumental to the mobile advertising industry.

Apple’s iOS 14.5 update gives users the choice to block the Identifier for Advertisers (IDFA) at the app level, while requiring the industry to adopt the App Tracking Transparency framework (ATT)  and SKAdnetwork to ensure adherence to Apple’s consumer privacy guidelines. 

In response to the update, the alliance — representing demand-side platforms, supply-side platforms, and mobile measurement partners — has launched No IDFA, No Problem, a resource for mobile marketers and app publishers to support a seamless transition to the post-IDFA privacy-oriented landscape. Featuring a wealth of videos, articles, case studies, best practices, webinars, and tools, this website arms app publishers and marketers with actionable information to stay competitive in a more privacy-centric mobile advertising environment.

If you are interested in joining the post-IDFA alliance and contributing your knowledge to help ensure a successful transition, please email us at marketing@liftoff.io.