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Best practices
What's Working Now Post ATT/iOS 14.5 in Mobile UA
Best practices
The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities
Explainer
Trends
Hyper-Casual Will Thrive Post-IDFA. Here’s Why.
Explainer
How Liftoff Prepared for iOS 14.5
Best practices
Explainer
How Automation Solves UA's Biggest Problems on iOS Today
Getting ready
3 ways ad creatives are changing on iOS 14.5
Getting ready
iOS 14.5: Thoughts from Jayne Peressini @ Electronic Arts
Explainer
How App Marketing is changing on iOS 14.5
Best practices
Getting ready
Fraud, SKAdNetwork, and iOS 14.5: the definitive guide
Explainer
Probabilistic Attribution Does Not Equal Fingerprinting — Here's How
Explainer
Getting ready
Getting to Yes: iOS 14.5 Opt-In Suggestions
Getting ready
Almost 2 in 5 consumers say they’ll provide IDFA access
Getting ready
Mobile marketing ecosystem and SKAdNetwork: your questions answered about DSPs, SSPs, MMPs, and any other P’s we can think of
Performance
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS
Best practices
Getting ready
How to Set Up Measurement and Attribution for iOS 14
Explainer
What's a plist and why should you care?
Best practices
Getting ready
To Allow or Not Allow Tracking. That is the Question.
Best practices
Getting ready
iOS 14: use ad revenue impression data to get the most out of SKAdNetwork conversion
Explainer
Getting ready
Limit Ad Tracking (LAT) and its future after iOS 14.5
Getting ready
iOS 14: is the ad ecosystem ready?
Explainer
What are the different traffic types Post-IDFA?
Explainer
iOS 14 Apple Privacy Changes: Impacts for Brands & Agencies
Explainer
What happens to Re-Engagement Post-IDFA?
Getting ready
SKAdNetwork: The Biggest Change Brand Advertisers are Ignoring
Best practices
Targeting Best Practices for Advertisers in a Post-IDFA World
Explainer
ATT vs LAT vs ITP: everything marketers need to know about Apple’s App Tracking Transparency in iOS 14
Getting ready
Leveraging the Power of Mobile in Apple’s New Privacy Landscape
Explainer
Getting ready
Five critical iOS14 and SKAdNetwork surprises, gotchas, insights for top mobile marketers
Explainer
A Day in the Life of a SKAdNetwork Postback
Getting ready
Track SKAdNetwork compatible inventory
Getting ready
Liftoff is ready for iOS 14.5. Are you?
Performance
AdExchanger: Ad Creative and Placement Context Must Work Hand-In-Hand in the Post-IDFA Era
Performance
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
Getting ready
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns
Getting ready
87% of mobile marketers are not ready for SKAdNetwork
Getting ready
Q&A
IDFA deprecation, iOS 14, and ATT. 35 mobile marketers’ questions answered
Best practices
How to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork
