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AdExchanger: Ad Creative and Placement Context Must Work Hand-In-Hand in the Post-IDFA Era

February 19, 2021
Vungle
AdExchanger: Ad Creative and Placement Context Must Work Hand-In-Hand in the Post-IDFA Era

In AdExchanger, Si Crowhurst, VP of Vungle Creative Labs, explains why one of the best ways to improve advertising effectiveness in a post-IDFA world is through ad creatives and contextual signals working in tandem.

Read the article.