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iOS 14: is the ad ecosystem ready?

March 9, 2021
iOS 14: is the ad ecosystem ready?

We are down to the short strokes now: Apple’s iOS 14.5 will roar in next week or soon after, changing mobile marketing on iPhone and iPad forever. But is the mobile advertising ecosystem ready? Is there SKAdNetwork-ready ad supply from mobile publishers? And how will MMPs, mobile web customer journeys, and deep links work?

In short: there are still a lot of questions.

I spent some time with Jonathan Chen, who leads Singular’s attribution product and manages integration with top partners, to answer these questions on the Growth Masterminds podcast.

Continue reading here.