iOS 14: use ad revenue impression data to get the most out of SKAdNetwork conversion
Mobile app campaign attribution is changing, but there are ways to pivot
The upcoming privacy changes for Apple iOS 14 and the user permission requirements for IDFA collection are coming. These changes are part of the larger updates that Apple has announced around app privacy, which also include aspects like event reporting and data “nutrition label”-style submissions. While there’s no official date yet for when the new user opt-in prompt will appear, the iOS 14.5 beta is out with App Tracking Transparency (ATT) implemented, and signs point to early spring 2021 as the tentative time frame.
MoPub aims to dissect the latest performance measurement guidelines in the face of these ATT changes —including SKAdNetwork’s impact — and showcase how per-impression information can provide a complete attribution picture post iOS 14.5.