How to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork

February 12, 2021
How to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork

The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device-level data…and therefore some of mobile marketers’ existing ability to manage, monitor, and optimize conversions.

But not all. Not by a long shot.

What’s staying the same, of course, is that to stay competitive in mobile, you’ve got to learn, adapt, grow, and use new tools in new ways.

That’s why we’re starting a new blog mini-series that we’re calling Pillars of SKAdNetwork. Each episode will focus on different aspects of Singular SKAN, Singular’s mobile measurement solution for iOS 14. As you know, Apple’s new mobile attribution framework is here, it’s going to be fully implemented in every way in a few months, and growth marketers need tools and insights on how to do their jobs in a new world. In that new world, IDFAs are probably going to be scarce. In that new world, optimizing for conversions will be very different.

But: still very possible. And, along with some smart new software from Singular, still very powerful.

In this first post we’re chatting with Singular’s chief architect, Ron Konigsberg, about the challenges, the solution Singular built, the benefits it offers, and how to start getting those benefits now.

Continue reading this article and listen to the interview behind this story here.

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