Key actions post iOS 14.5: bidding partners’ perspectives

May 17, 2021
MoPub
Key actions post iOS 14.5: bidding partners’ perspectives

Now that Apple’s iOS 14.5 is officially rolled out, everyone in the industry is searching for best practices and how best to navigate the changing times. MoPub has shared some key steps to prepare for the ATT implementation as well as solutions like our impression-level revenue data (ILRD), which can help with SKAdNetwork attribution. Today, we want to highlight some of our Advanced Bidding network partners, who provided insights on key action(s) publishers and developers can take to mitigate IDFA-less traffic.

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