78.9% of ad inventory is SKAdNetwork-compatible. Subscribe for weekly updates on SKAN inventory & non-IDFA traffic.

What is IDFA and why should I care?

February 12, 2021

IDFA, ATT, SKAdnetwork. It’s complicated. We know. Watch this short video for an easy-to-follow overview of IDFA and how the changes Apple is making will impact in-app advertising.